DS Smith, leading global manufacturer of fibre-based sustainable packaging solutions, has helped global snacking company Pladis to reduce plastic in its iconic orange Jacob’s Cream Crackers box by 78% while still delivering a tamperproof pack with impactful branding.
With plastic reduction increasingly becoming front of mind for retailers and demanded by consumers, Pladis approached DS Smith about creating new packaging for the iconic Jacob’s Crackers Selection pack, which minimised the amount of plastic waste in the shell of the packaging, while retaining the tamper proof seal. After rigorous testing by DS Smith designers, the finished product featured 78% less plastic per pack, saving over 373,248kg of CO2 so far. All the while incorporating high quality print to the same standard as the previous solution.
The new packaging is already on-shelf and as well as reducing plastic it retains the iconic design associated with Jacob’s. Not only does it make for the perfect gift for Dad this Father’s Day, but families will be able to enjoy their Jacob’s crackers safe in the knowledge that they’ll be able to recycle the packaging.
Paul Bridge at DS Smith said: “The challenge with attempting to cut plastic out of packaging often means it can compromise the design. By applying our unique Circular Design Metrics, we came up with a solution that ensured that we ended up with a finished product that had 78% less plastic.”
Packaging Director, Pladis UK&I said: “We were delighted to work with DS Smith, and they really hit our brief, finding a solution which worked with our current manufacturing set up without compromising on branding.”
In line with our Now and Next strategy and purpose to Redefine Packaging for a Changing World, DS Smith uses its unique Circular Design Metrics to rate and compare the circularity of packaging designs across eight different indicators. Since their creation in 2019, the DS Smith Circular Design Metrics have supported thousands of design projects with around 3,000 circular-ready projects presented to customers every month.
Alongside applying the Circular Design Metrics into our work with Jacob’s, DS Smith has helped several other Pladis brands to make their packaging more sustainable. This includes designing new display packaging to publicise McVitie’s ‘Golden Buzzer’ competition in store.
