An interview from Mr.Bijendra Sharma, Managing Director, BHS Corrugated
BHS Corrugated – now a global supplier of mechanical engineering, plant engineering, Lifecycle service and digital solutions for the complex requirements of the corrugated board industry. Established an unbelievable 300+ years ago.
Corrugman : Thank you for joining us today, Mr. Bijendra Sharma As the Managing Director of BHS Corrugated India, you’ve been a key figure in the company’s growth and success. Can you tell us more about BHS Corrugated and your vision for the company in India?
Bijendra Sharma : BHS Corrugated is a global leader in the corrugated cardboard industry, offering a comprehensive range of individual machines and complete corrugators that cater to diverse market needs. Our commitment to innovation, quality, and customer satisfaction has been instrumental in our success. In India, our vision is to be the preferred partner for corrugated cardboard manufacturers, providing them with cutting-edge solutions that enhance their productivity, efficiency, and profitability.
BHS Corrugated is a global leader in the corrugated cardboard industry, offering a comprehensive range of individual machines and complete corrugators that cater to diverse market needs.
Our commitment to innovation, quality, and customer satisfaction has been instrumental in our success. In India, our vision is to be the preferred partner for corrugated cardboard manufacturers, providing them with cutting-edge solutions that enhance their productivity, efficiency, and profitability.
“BHS CORRUGATED IS THE LIFECYCLE COMPANY IN THE DIGITAL AGE. Our market position is based on superior solutions for our customers. Our mission is to increase our customers’ profitability per the global Green Deal guidelines”
CM : BHS Corrugated India has recently announced plans for a new Corrugating rolls manufacturing factory in India Pune . Can you elaborate on this development and its significance for the Indian market?
BS : Yes, we’re excited to announce our investment in a state-of-the-art Corrugating rolls manufacturing factory in India. This strategic move underscores our commitment to the Indian market and our aim to provide local customers with superior products and services. By manufacturing Corrugating rolls locally, we can ensure faster delivery times, reduced lead times, and enhanced responsiveness to customer needs. Moreover, it will contribute to the growth of the local economy and create employment opportunities.
CM : Can you tell us what kind of challenges the corrugating industry is facing? We heard that BHS Corrugated India has launched SF-I, Can you please tell us something about it?
BS : Yes, there are many challenges faced by corrugating industry, few of them are
- Poor board quality.
- High glue consumption.
- Increased production waste.
- The complicated process for new investments.
- No control over fluctuating currency & international shipping costs.
- Difficulties in installation due to travel restrictions.
- Absence of local service and support.
We respond to these issues with a perfect solution: The Single Facer SF-I fulfils a wide range of production requirements in the local Indian market. This machine provides exceptional performance and user-friendly operation, delivering a remarkable return on investment.
SF-I is Standard Single Facer from BHS Corrugated with configuration
of 1800mm width and speed of 150 meters/minutes to fulfil a wide range of production needs.
Key features of the Single Facer SF-I:
- User-friendly operation.
- Significant savings on electricity and glue consumption.
- Easy installation process.
- Comprehensive after-sales support.
- Pricing available in local currency (INR).
- Easy integration into existing production lines, including non-BHS corrugators.
We also offer complete cassette along with corrugating rolls on pay per use basis called NICE®
NICE Cassette® supplements the corrugating roll supply for your Single Facer SF-I, comprising cassettes with prefabricated and preadjusted corrugating rolls. This reduces the setup time on the machine.
Main benefits of BHS Corrugated NICE Cassette®:
- Increase of performance and productivity.
- Reliable production at all speeds.
- Necessary parts are always available when needed.
- Reduction of investment costs for corrugating rolls and cassettes.
- Financial and performance risk covered by BHS Corrugated – customers no longer need to be concerned about the risk of wear and obsolete parts.
“We develop digital technologies and business solutions based on our experience, our domain know-how of Lifecycle Services, and available data to increase plant productivity in the corrugated packaging industry”
CM : BHS Corrugated is known for its comprehensive range of products and services. How does this position the company as a trusted partner for corrugated cardboard manufacturers in India?
BS : Our ability to offer a wide range of solutions, from individual machines to complete plant lines, sets us apart as a trusted partner. We understand that every customer has unique requirements, and our tailored approach ensures that we deliver the optimal solution for their specific needs. By providing comprehensive support, including installation, commissioning, training, and after-sales service, we build long-lasting relationships with our customers and foster mutual growth.
“At BHS Corrugated, we believe in sustainability – not just with regard to the environment but also with regard to customers and society”
CM : What are your thoughts on the Indian corrugation industry?
BS : The Indian corrugation industry is a rapidly growing sector that plays a pivotal role in the country’s economy. Driven by factors such as increasing urbanization, rising disposable incomes, and a booming e-commerce industry, the demand for corrugated packaging solutions has witnessed significant growth in recent years.
I believe that the industry has immense potential for further development. Key areas where I see opportunities include:
- Technological advancements: The adoption of advanced technologies such as automation, robotics, and digital printing can enhance efficiency, reduce costs, and improve product quality.
- Sustainability: There is a growing emphasis on sustainable packaging solutions. Companies that can offer eco-friendly corrugated products, such as those made from recycled materials or using sustainable sourcing practices, will be well-positioned to capitalize on this trend.
- Value-added services: The industry can differentiate itself by offering value-added services, such as customized packaging solutions, design assistance, and supply chain management.
Overall, the Indian corrugation industry is a dynamic and promising sector with ample opportunities for growth and innovation.
CM : Your idea on paper sustainability and its awareness & initiatives in India.
BS : A growing number of companies, consumers, and policymakers in India are becoming aware of paper sustainability. In spite of this, there is still a need for greater awareness of and implementation of sustainable initiatives. Some key ideas for promoting paper sustainability in India include:
- Promoting recycling: kraft paper is fully recyclable and can be used as a sustainable alternative to plastic. Using government initiatives, educational campaigns, and recycling infrastructure can play an important role here.
- Sustainable sourcing: Supporting sustainable forestry practices and ensuring that paper products are sourced from responsibly managed forests is another important aspect.
- Innovation in packaging: Developing innovative packaging solutions that minimize paper usage or use recycled materials can help reduce the environmental impact of the industry.
Consumer education: Raising awareness among consumers about the importance of paper sustainability and encouraging them to make informed choices can drive demand for sustainable products.
By implementing these initiatives, the Indian corrugation industry can contribute to a more sustainable future while also remaining competitive and profitable.
CM : Thank you for your insights. As a final question, what sets BHS Corrugated apart from its competitors in the Indian market?
BS : BHS Corrugated’s competitive advantage lies in our unwavering commitment to innovation, quality, and customer satisfaction. We invest heavily in research and development to stay ahead of industry trends and introduce cutting-edge solutions. Our focus on quality ensures that our products and services meet the highest standards, and our customer-centric approach guarantees exceptional service and support. By combining these elements, we deliver unparalleled value to our customers and solidify our position as a leading player in the Indian corrugated cardboard industry.
“We are driving the transformation of our industry as a digital pioneer for our customers. To do this, we need employees who are and remain excellently qualified. We live the desire for change!”
