DS Smith Round Wrap is a pioneering multi-pack packaging solution that rounds corners and is designed to reduce CO2 emissions when compared to standard corrugated multi-packs.
The packaging product solution is fully recyclable and anticipated to save up to 224 tons of CO2 annually for Carlsberg in Poland, and the fibre-based design with rounded corners is also designed to protect and keep products intact during transportation.
The rounded shape of DS Smith Round Wrap demonstrates key benefits for Carlsberg Poland with regards to branding and design and there are increased opportunities to place brand identity and illustration on the rounded corners of the packaging solution as well as across the entire 360-degree side surface of the packs.
A survey conducted by DS Smith and Toluna highlighted that consumers prefer DS Smith Round Wrap as an ‘enhanced wrap around design’ compared to other packaging solutions with ‘stand out on the shelf’ appeal.
The DS Smith design team used DS Smith’s unique Circular Design Metrics (CDM) tools to measure the impact of the new packaging solution for Carlsberg Poland. The process involves the use of eight key indicators including carbon footprint, design for reuse, supply chain optimization and materials utilization. The indicators reveal the performance of a packaging design and allow DS Smith design teams to measure its sustainability performance with enhanced accuracy and insight.
DS Smith Round Wrap utilizes Arcwise® technology, and Carlsberg Poland is trialing DS Smith Round Wrap for Carlsberg, Garage and Somersby beer product ranges
